Yuan Jiaxing, Peng Ting and Zeng Yaorui
This paper examines the current situation, bottlenecks, and countermeasures regarding the overseas marketing efforts of Chinese new energy vehicle companies in the context of the "double carbon" initiative. Through comprehensive data analysis and industry insights, we examine the challenges Chinese companies face in expanding into international markets, particularly in terms of brand recognition, technological competitiveness, and policy complexity. Based on empirical evidence and theoretical frameworks, we propose strategic initiatives to address these challenges and facilitate the global expansion of Chinese new energy vehicle companies. Our findings shed light on the multifaceted dynamics shaping the internationalization efforts of Chinese automotive companies in the era of sustainability and digital transformation.
Double carbon, current situation, overseas marketing, new energy vehicle