Liu Wenlong
The history of modern economic growth shows that structural adjustment has a great impact on the quality of economic growth. Investment is an important factor in promoting economic development. The adjustment of investment structure and the economic structure of enterprises restrict and influence each other. At present, the market competition is fierce. In order to optimize the industrial structure, expand the profit space and enhance the competitiveness of enterprises, enterprises have to adjust and optimize the investment structure. Corporate culture plays a huge role in the enterprise, which can determine the rise and fall of the enterprise to a certain extent. Therefore, if an enterprise wants to get a long-term development, it is necessary to constantly study the enterprise culture and create a people-oriented enterprise culture, which is the primary task of the enterprise. To some extent, corporate culture is a part of enterprise management, and the construction of corporate culture also has great challenges for enterprises. From the perspective of enterprises, the emergence of Internet marketing has enriched its business model and increased product sales, publicity and service channels. Internet technology has brought more economic benefits to the development of enterprises. Therefore, it is imperative to analyze the role of Internet marketing and explore its specific use countermeasures in the development of enterprise economy.
Enterprise development, Economic situation, Financial management, Innovation strategy, Enterprise culture