A Study on the Perspective Consumer’s Adoption of E-Payments services- with Reference to Mayiladuthurai Town


A Study on the Perspective Consumer’s Adoption of E-Payments services- with Reference to Mayiladuthurai Town

S. Karthik, S. Mayilvaganan

S. Karthik, S. Mayilvaganan "A Study on the Perspective Consumer’s Adoption of E-Payments services- with Reference to Mayiladuthurai Town" Published in International Journal of Trend in Research and Development (IJTRD), ISSN: 2394-9333, Conference Proceeding | ICMCE–2024 , March 2024, URL: http://www.ijtrd.com/papers/IJTRD28373.pdf

E-payments are electronic or digital ways of transferring funds as an alternative to cash payments. They offer various advantages such as time-saving, efficiency, security, and cashless economy. However, the adoption of e-payments by consumers depends on various factors such as awareness, trust, convenience, cost, and infrastructure. This study aims to explore the perspective of consumers in Mayiladuthurai town, a district headquarter of Tamil Nadu, India, on the adoption of e-payments services. The study uses a survey method to collect data from 246 respondents who use e-payments for various purposes. The data is analyzed using descriptive statistics and regression analysis. The results show that awareness, trust, convenience, and cost have a positive and significant impact on the adoption of e-payments, while infrastructure has a negative and insignificant impact. The study also provides some implications and recommendations for the stakeholders involved in the promotion and development of e-payments in Mayiladuthurai town.

E-Payments, Digital payments, demonetization, online payments.


Conference Proceeding | ICMCE–2024 , March 2024

2394-9333

IJTRD28373
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