Weon-Jae Kim
Recently many Chinese tourists have visited Korea and are anticipated to increase rapidly in a short time. This study attempts to analyze the travel decision factors, including travel cost, travel duration, distance, cultural preference including "Hanliu", shopping, medical service including plastic surgery, and their income level, affecting the Chinese tourists' travel decision behavior.A questionnaire was prepared and distributed to the sampled Chinese tourists visiting Korea for their answers. Using a statistical technique, we analyze the questionnaire results in order to figure out a relationship between their income level and the factors determining their travel decision. Intuitively, the income level of Chinese tourists is closely related to each different travel decision factor. For example, a group of lower income level is hypothesized to pay keen attention to the factor of travel cost and distance, whereas another group of higher income level is expected to care about such travel purposes of shopping, culture, and medical service. We also analyze the results of survey in terms of expenditure behavior for the Chinese tourists visiting Korea. The detailed results of analyzing the questionnaire data will be displayed and explained at the full paper.
Travel Decision Factors, Travel Cost, Chinese Tourists, Statistical Technique, Questionnaire Data.